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\ \ Podcast - Latest #142 Google's agentic era: Next '26 and I/O '26 unpacked \ \ Dara and Matthew unpack Google Cloud Next '26 and I/O '26: the Gemini Enterprise Agent Platform, Gemini 3.5 Flash, Omni, Antigravity 2.0 and generative AI search. Plus a breaking-news bulletin on Anthropic's new Fable model, and why agents are the headline but governance is the subplot.\ \ Dara Fitzgerald-12 Jun 2026](/content/insights/podcast/google-agentic-era-next-26-and-i-o-26-unpacked/index.html)

\ Podcast #141 Introducing SEAM: Siloed Data, Central Intelligence \ Dara Fitzgerald-26 May 2026](/content/insights/podcast/introducing-seam-siloed-data-central-intelligence/index.html)\ Blog Whose stack is it anyway? \ Mark Rochefort-22 May 2026](/content/insights/blog/whose-stack-is-it-anyway/index.html)\ Video Webinar: We tried talking to our data - here’s what’s actually working (and what’s not) \ Will Hayes-30 Jan 2026](/content/insights/video/webinar-we-tried-talking-to-our-data/index.html)

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\ \ Measurelab awarded Google Cloud Marketing Analytics Specialisation 11 Sept 2025](/content/insights/blog/measurelab-google-cloud-marketing-analytics-specialisation/index.html) \ \ Measurelab makes the IPA Beacon List 2025 14 Jun 2025](/content/insights/blog/measurelab-makes-the-ipa-beacon-list-2025/index.html)

You still need client-side GTM to make it work\ \ This is slightly unfair, as I can see why this misconception arose. You do need something to send your hits to the GTM server, and in many cases the easiest and best thin\ \ Adam Englebright-23 Sept 2020](/content/insights/blog/three-popular-gtm-server-side-tagging-misconceptions/index.html)Life as a new starter: remote edition \ \ In the analytics industry, everyone I have had the opportunity to work with is so passionate about their role and always thrives on learning and sharing techniques. So when you're starting a new job at an analytics agency you know you'll have the opportunity to learn lots of new tricks and experiment with new types of datasets, which is very exciting.\ \ Excitement is one of the two feelings you experience when starting a new job. Then comes the unknown, the nerves - What if I'm not what they expe\ \ Jacob Birch-3 Jul 2020 We are going BIG on DATA \ \ See what we did there? Okay, so maybe a tad too much on the title. It is catchy, so hey.\ \ Firstly - we are pretty chuffed to welcome Lace to our team. She joins us to spearhead our offering in all things DATA science and data engineering, which (to be completely frank) is where all roads point in this analytics game. With the advent of App plus Web (from Google Analytics), and particularly the opportunity to access raw data through BigQuery, this is an exciting place to be right now.\ \ Secondly -\ \ Mark Rochefort-29 Jun 2020 Google Tag Manager form field tracking: capture pre-populated form changes \ \ This is part 5 (and my first contribution, so bear with me) to this "semi-regular" series, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more than once. Last time, we looked at how to capture existing classic Google Analytics calls with GTM, and this time we'll be exploring how to track changes in pre-populated HTML form fields.\ \ Why I did it\ \ I was recently approached with a request from a client who wanted to know which fields were updated in a form that was pa\ \ Victor Sarker-22 Jun 2020 Emergency Analytics Support \ \ It can be tricky judging how to pitch a new offer in times of crisis. There’s a fine line between being genuinely helpful and appearing exploitative.\ \ Sometimes you have to just jump in and try things, knowing they may be misinterpreted by the minority. In business, indecision can be crippling. While people’s lives are undoubtedly the most precious thing, livelihoods are worth saving too.\ \ A number of our clients - particularly those in the retail sector - have been hit hard by recent events. \ \ Steven Elliott-2 Apr 2020 Life moves pretty fast: navigating the remote work transition \ \ Realising change was coming\ \ On Thursday, 12 March, advice about the coronavirus was still unclear. We did what we do best, we looked at the numbers. The modelling made it clear that, for the health of our team and community, we should move to remote work and begin social distancing.\ \ Adapting to remote work overnight\ \ It was a sudden change. Yet, being a digital (and people) business meant that this transition was a relatively easy one. We don't exactly have a factory to dismantle and move. Ou\ \ Mark Rochefort-22 Mar 2020 Allowed to recommended: Week 1 – Remote work challenges in the UK \ \ Last week the government's coronavirus advice moved from "contain" to "delay", and Measurelab moved from "allowing" to "recommending" that we work from home. As people left the office, one at a time, I couldn't help but feeling that I was saying goodbye to people for what would probably be quite a while. It's been a week since I've seen any of my colleagues in person and while we've been trying our best to continue to foster office camaraderie remotely, it's been a bit of a learning curve for al\ \ Adam Englebright-20 Mar 2020 Working From Home: An Alternative Blog Post \ \ I wouldn't really consider myself a writer and to my knowledge I've only ever written one blog post in my entire lifetime (which was more like a sarcastic Dry January Facebook post). But when Adam said he was writing a blog post about their experience of Working From Home during this Covid-19 pandemic and was asking for input from others - it sort of turned into it's own blog post anyway, so here goes:\ \ Every day I wake up and I'm full of energy. In fact, I find myself with enough extra energy \ \ Victor Sarker-20 Mar 2020 Google Tag Manager setup: how to create your first tag \ \ Creating your first GTM tag\ \ This is the third of a series dedicated to introducing you, faithful reader, to the wonders and delights of Google Tag Manager. Last time, we took a high-level look at GTM and how it works, and today we'll be looking at how to set up a simple tag.\ \ Setting up a Google Analytics pageview tag\ \ We're going to set up a Google Analytics pageview tag. This replaces the old hardcoded GA that you'd used to have to put on every page of the site. We start by going to tags and\ \ Adam Englebright-7 Feb 2020 Audience activation in 5 simple steps \ \ Amidst news of cookies crumbling and third party cookies eventually becoming obsolete, there is even more emphasis on identifying visitors who arrive on websites and providing users with a reason to remain loyal to your brand.\ \ Here is a simple user case on how to effectively personalise your customer experience using the Google Marketing Platform. According to Econsultancy:\ \ “50% of consumers are likely to engage with a brand when they receive an interesting offer.”\ \ So how can you demonstrate \ \ Aimée Hart-4 Feb 2020 Capturing existing classic GA calls with GTM – Solutions Corner #4 \ \ This is part 4 of a semi-regular series, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more than once.\ \ The challenge with pre-GTM classic calls\ \ Last time, we looked at how to turn on-page classic Google Analytics calls to data layer pushes, and this time we'll be looking at a supplement to that—what if the classic GA call you're looking to capture is before GTM loads? This pretty much only matters for ecommerce, so that's what the solution focuses on.\ \ We start\ \ Adam Englebright-29 Jan 2020 Google Tag Manager basics: a closer look at GTM’s core concepts \ \ Exploring GTM core concepts\ \ This is the second of a series dedicated to introducing you, faithful reader, to the wonders and delights of Google Tag Manager. Last time, we were looking at just what a tag manager is anyway? This time, we'll be taking a look at GTM itself.\ \ We're going to go through the three key components of GTM: tags, triggers and variables. We're not going to touch on the other things in the GTM sidebar, folders and templates, for the time being—they're useful extensions but n\ \ Adam Englebright-24 Jan 2020 Google Tag Manager Basics #1 - What Is A Tag Manager? \ \ This is the first of a new series dedicated to introducing the uninitiated to the wonders and delights of Google Tag Manager. Before we start thinking too closely about GTM itself, though, we'll pull back a bit and ask:\ \ What is a tag manager?\ \ A tag manager is a service that allows you to remotely insert and manage small pieces of code, or “tags”, onto a site by means of a Javascript snippet placed across the whole site.\ \ There are a number of different tag managers out there—Tealium, Ensighte\ \ Adam Englebright-17 Jan 2020 Turning classic GA calls into dataLayer pushes with GTM \ \ This is part 3 of a semi-regular series, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more than once. Last time we looked at how to track clicks on iframes using GTM, and this time we’re looking at how to turn on-page classic Google Analytics calls to data layer pushes.\ \ The problem with hard-coded GA calls\ \ Say you still have hard-coded calls to classic GA on the page, but the library code itself was being delivered via GTM. It's now been removed, but there are\ \ Adam Englebright-9 Jan 2020 A day in the shoes of an Insight manager: Andrew Fowkes at EDF \ \ For our regular "A Day In The Shoes" feature, Andy - Senior Research Executive at EDF - talks about delivering a fresh insights perspective and tells us about the skills he needs to be effective in his role. Here’s what his day-to-day looks like.\ \ Aimée: Can you start by telling me your job title and responsibilities\ \ Andy: I manage Customer Insight projects of all types at EDF . My view is that the role of an insight manager in a big organisation has changed massively. It’s moved away from jus\ \ Aimée Hart-6 Jan 2020 How to Conduct an Exceptional Training Session \ \ So… you’ve been asked to conduct a training session and you don’t know where to start. Or, you’re looking for a way to take your current training process to the next level. Whatever your level of experience, the following tips will help you make your next training session exceptional.\ \ 1. Know the subject\ \ The first step in giving an exceptional training session is being deeply familiar with the subject matter. In the words of Albert Einstein:\ \ You may think you know a subject through and throu\ \ Dave Beatty-6 Dec 2019 Team weekend outing: Measurelab’s Dorset adventure \ \ Measurelab hits the Dorset coast for a team weekend\ \ Last Friday we all put our "out of office" notifications on our email, ditched the computers and headed off to Bournemouth and the beautiful Dorset coast for a couple of days. It was time to reflect on how the company is evolving and a chance for us all to get to know each other a little bit better.\ \ Reflecting on our journey together\ \ It was really lovely for us to all be able to get around the same table and share our thoughts. Throughout t\ \ Mark Rochefort-11 Nov 2019 A day in the shoes of a Senior Analyst: Will Deschene at EDF \ \ Our first launch into a ‘day in the shoes’ series is spent with Will Deschene, Senior Digital Analyst at EDF. In this interview, he tells us about managing stakeholders and a team, brands that have inspired him lately, and shares some valuable advice for new analysts.\ \ Aimée: Please describe your job: what do you do?\ \ Will: The majority of my work is stakeholder management, less of the 'doing' in the analytics world, as I now have two analysts in the team. It's more about stakeholder engagement \ \ Aimée Hart-6 Nov 2019 Product affinity analysis: discovering what items customers buy together \ \ Understanding what customers buy together\ \ Being able to answer the question ‘which of my products do people regularly buy together’ with ease and simplicity can be invaluable. Market Basket Analysis, also known as association analysis, is a way of mining shopping data to establish a set of rules that describe purchasing patterns. This analysis can be conducted using a wide variety of software such as SAS, Python and R.\ \ Why association rules matter\ \ The reason for investigating association is \ \ Katy Beckett-11 Oct 2019 Three Small Recent GA/GTM Improvements \ \ Google are always making small unannounced tweaks and improvements to their products—here are a few of the more noteworthy ones we've spotted recently!\ \ Scroll Depth Tracking\ \ I gave out at length last year about the fact that you can't specify the trigger conditions for the listener dropping on the scroll depth trigger—meaning the page length couldn't be calculated accurately and causing scroll depth events to fire early. I suggested that they might want to let you select the listener conditio\ \ Adam Englebright-20 Sept 2019 Expanding on optimisation: effective strategies for digital success \ \ Recently I ran a workshop with a leading International luxury fashion retailer. The purpose was to structure thoughts between disparate teams around purpose and definition of an optimisation workstream.\ \ Initially we talked about short term imminent goals, with the festive season fast approaching these were not surprisingly highly tactical and focused around maximising peak performance.\ \ Setting the scene\ \ At this stage I introduced more broader notions around decoupling the shopping journey or\ \ Aimée Hart-17 Sept 2019 How to use BigQuery without GA360: insights from Measurefest 2019 \ \ Speaking at Measurefest\ \ For the first time in a few years, I took to the stage at Measurefest to talk about how to get your data from Google Analytics into BigQuery, and what you can do with it when you get there.\ \ Affordable BigQuery solutions\ \ Obviously, Analytics 360 can do this, but it costs $$$ per year. I outlined some more affordable methods, including third-party connector solutions, and provided a detailed example of how we would use our own Pipelines solution and what we could achiev\ \ Adam Englebright-12 Sept 2019 Next‑Generation measurement with Google Analytics 4 \ \ Why GA4 has us excited\ \ This announcement has us rather excited at Measurelab. It has been a long time coming and represents the beginning of a completely new shift in how we use and think about digital measurement with Google Analytics.\ \ Leaving the old pageview model behind\ \ What we are effectively looking at here is a move away from Google Analytics as we know it, which inherited its underlying data collection schema and methods from Urchin Analytics; the analytics software product Google bo\ \ Mark Rochefort-2 Aug 2019 GTM iframe tracking – Solutions Corner #2 \ \ This is part 2 of a semi-regular series, dedicated to reusable GTM solutions for scenarios or issues we've encountered more than once. Last time we looked at how to fire Google Analytics event to keep track of your Google Optimize experiments in GA, and this time we're looking at tracking clicks on iframes. We have encountered, several times, the situation of a client wanting to track clicks on an iframe. While we can't do much about interactions with stuff within the iframe without having GTM a\ \ Adam Englebright-2 Apr 2019 Google Analytics Enhanced Ecommerce tracking with Adobe DTM \ \ Here at Measurelab, we work predominantly with the Google stack but that doesn't stop us using other tools. As there's not much documentation available in the public forum on how to implement Enhanced Ecommerce in Google Analytics using Adobe Dynamic Tag Manager (DTM) formerly know as Satellite, I think this blog post would be useful.\ \ As good introduction to the tools itself, below there’s a useful overview of Adobe’s Dynamic Tag Management architecture, which is from their learning resource pa\ \ Alex Cirstea-21 Jan 2019 It's nearly the end of term \ \ As we countdown the last few days to the Christmas break, I wanted to share a few moments from what's been a busy and fun-packed couple of weeks at Measurelab. Besides all the great work everyone has been doing (which is de rigeur, of course), there's been much going on.\ \ First up to report is our little Christmas outing to Brighton; we went ice-skating at the beautifully picturesque outdoor ice rink at Brighton Pavilion. Some of us were a little more proficient than others (ahem). Gladly no bon\ \ Mark Rochefort-20 Dec 2018 What is a Data Strategy and do I need one? \ \ Let’s assume you’ve been using Google Analytics in your organisation for some time and your digital marketing endeavours at least are data-driven. More and more people are starting to see the benefit in using data to get their jobs done and now everyone’s talking about Data Science or Big Data or whatever. To be clear - when we say “data” we are not talking about just Google Analytics but the proliferation of this tool means that it is very likely a starting point for your data analytics. Alongs\ \ Mark Rochefort-13 Dec 2018 Overcoming the limitations of Google Analytics \ \ Google Analytics and Google Tag Manager are used by around 30 to 50 million companies worldwide. The tools are great for basic web analytics but restrict the user to aggregated data unless a substantial fee is paid (reported to be £90K per annum). This presents a large obstacle for small to medium sized businesses who want to develop a data-driven strategy. Let’s imagine a small retailer wants to implement a recommendation engine. Not a bad idea given that Amazon estimates that around 35% of sal\ \ David Kane-5 Nov 2018 Knead that CRO dough into shape, ‘tis the season for the perfect prove\ \ Whether you’re starting on your CRO journey or have been at it for years, chances are you’re after opportunities to give your bottom line a boost during the festive season. Taking some time to plan and carefully curate those optimisation journeys will not only go some way to making sure the additional traffic works better for you, it’ll result in a meaningful set of results and maximise learnings for the post-Christmas wash ups.\ \ Having worked 5 years for a well-known UK health and beauty re\ \ Aimée Hart-29 Oct 2018 Toot toot... All aboard the Measurelab train!\ \ In the last couple of months we've had three new starters and I'd like to give them a little nod of recognition, if I may.\ \ First up is (Doctor) Dave, who joined us as a Data Scientist in the Summer; he popped along to one of our Brighton Analytics meetups and it just went from there. Dave's background is in terribly clever machine vision stuff - he was recently working in Barcelona (at Universitat Pompeu Fabra) doing Postdoctoral Research involving adaptive image processing algorithms (wher\ \ Mark Rochefort-16 Oct 2018 GTM event tracking best practices – Solutions Corner #1 \ \ This is part 1 of what I hope will become a semi-frequent series on here, dedicated to reusable GTM solutions for scenarios or issues we've encountered more than once. This particular entry is a companion to Mark's piece from a couple of years back, but for Google Optimize rather that Optimizely. In short, it sends data layer pushes so you can fire Google Analytics events when there are Optimize experiments running, which saves you from using custom dimension slots etc in the course of ordinary \ \ Adam Englebright-1 Oct 2018 Goodbye DoubleClick, hello Google Marketing Platform! \ \ Last week, Google announced they were unifying their analytics and advertising platforms under a single new name: Google Marketing Platform.\ \ The Google Analytics 360 Suite and DoubleClick brands are being replaced with this single name.\ \ What does this mean for DoubleClick?\ \ If anything this is a change that has needed to happen for years. DoubleClick always sat rather clumsily alongside other tools from Google and this shift heralds the beginning of a more unified approach.\ \ Search Ads 360 wil\ \ Mark Rochefort-17 Jul 2018 Chat about analytics and drink beer\ \ Last night's #BrightonAnalytics meetup was a great success - thanks to all who made it along to the Evening Star pub to chat about analytics and drink beer!\ \ The next one will be Tuesday July 17th - again at 6pm-9pm in the Evening Star, Brighton.\ \ See you there!\ [ngg_images source="galleries" container_ids="1" display_type="photocrati-nextgen_basic_thumbnails" override_thumbnail_settings="1" thumbnail_width\ \ Mark Rochefort-20 Jun 2018Adding Firebase Analytics to your React Native app\ \ This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. In order to do this, you need to use a JavaScript bridge called RNFirebase. \ \ This is lightweight layer sitting on top of native Firebase librarie\ \ Alex Cirstea-23 May 2018Firebase Analytics demystified\ \ After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a blog post about it would be much valued and appreciated. I’ve compiled a list of the most frequently asked questions.\ \ 1. How does Firebase Analytics define a session?\ \ Firebase Analytics defines a session as a user engaging with your app for a minimum amount of time (10 seconds by default) followed by your user not engaging with your app \ \ Alex Cirstea-5 Feb 2018 The Problem With Google Tag Manager Triggers: Those Shiny New Built-In Options (And a Possible Solution) \ \ Hey folks. The shiny new Built-In Triggers for things we used to have to use big old Custom HTML tags to track before—Youtube tracking! Scroll depth! Element visibility!—have had a bit of time to bed in now. We had a look at changing over to the new built-in solutions everywhere we were using Custom HTML—if it's being done by Tag Manager itself, it has to be better, right? Right?\ \ Wrong.\ \ This issue is related to a fact that I've discovered through experience but not seen actually documented exc\ \ Adam Englebright-18 Jan 2018 Measurelab turns 4: celebrating our anniversary & journey \ \ Our fourth birthday in Paris\ \ Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about the organisations announcement from Google) and took the Eurostar to Paris for some well deserved and much needed rest, relaxation and culture.\ \ First taste of Parisian adventure\ \ The trip was unofficially sponsored by Heineken (no craft ales or even Harvey’s best for sale on Eurostar unfortunately) and we toasted the start of our trip in style with pe\ \ Dara Fitzgerald-26 Oct 2017 Activist analytics: using digital analytics to drive change \ \ Hey folks, Adam here. I had quite a busy weekend last week - one that has now been documented in the national press! - and thought I'd share some thoughts about it on here.\ \ My journey into activist analytics\ \ I've been a member of the Labour Party and the related grassroots movement Momentum for several years now, but beyond a bit of leafleting here and there social anxiety has kept me away from the phonebanking, street stands and doorknocking that lie at the heart of party political activity.\ \ Adam Englebright-26 Jul 2017 Data Studio new countries availability\ \ The time has come for more of you to enjoy the benefits of Data Studio reports! Today, Google has announced long-awaited expansion of its product availability to more than 180 countries. \ \ More and more people will now be able to enjoy the benefits of this powerful tool - you can now create, share and edit reports, and impress your boss and clients with your skilful dashboard creation skills.\ \ But that's not all! With that great news come other useful f\ \ Magdalena Pajak-7 Mar 2017 Free Google Analytics Health Check Template by Measurelab \ \ Hey Folks, It's been a while since the last time I wrote anything on the blog so I thought I'd make it up to you with a little freebie.\ \ Why GA health checks are important\ \ One of the most common tasks at Measurelab (and I'm sure in many other analytics agencies) is to run a "health check" of the main features and configurations of the Google Analytics user interface.\ \ How the template works\ \ This varies in depth and level of detail depending on various factors but we do find it quite helpful \ \ Juan Barros-17 Feb 2017 Google Data Studio: just getting better & better \ \ We have some great news for all those of you who live and breathe Data Studio! Google has just announced two big changes to the tool:\ \ 1. The 5 report limit for the free version has been removed\ 2. What is even more exciting, Data Studio is now free for both basic and 360 (enterprise) version users!\ \ Up till now, the only real downside of the free version of the tool, was its limitation in the number of reports you could create per account. So if you are a free version user, you won’t be reall\ \ Magdalena Pajak-2 Feb 2017 Google Data Studio tips: tricks and best practices \ \ Getting started with Google Data Studio\ \ Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a lot of progress on improving its functionality. Of course, it is still in beta, so you might come across some system bugs and limitations, but the Google team is working hard to add new features and fix any issues the user may face, with at least two new releases per month (so far).\ \ I won't go into details as what you can do with the tool, as you can chec\ \ Magdalena Pajak-7 Dec 2016 When GA just isn't enough - my #measurefest talk\ \ I spoke at #Measurefest in the Barbican last Friday. Here are the slides from my talk but I wanted to write a quick summary to give a bit more context as the slides on their own don’t tell the story. \ \ When GA just isn't enough from darafitzgerald\ \ The title of the talk was "When GA just isn't enough". For some that know me this might sound like an unexpected title. I sp\ \ Dara Fitzgerald-24 Nov 2016How to integrate Optimizely with GTM & Universal Analytics\ \ If you want to integrate your Optimizely experiment and variation data with Google’s Universal Analytics via Google Tag Manager, you will soon see that the official documentation assumes a custom‑coded implementation. It then instructs you to edit your GA pageview tag directly. If you are using Google Tag Manager, then you obviously will not want to follow this guidance as you probably have the Google Analytics pageview tag in a tag template. It is always advisable to keep custom JavaScript an\ \ Steven Elliott-16 Sept 2016 Understanding GA non-interactive events: month 1 insights \ \ Starting a new adventure in analytics\ \ When I first decided to quit my ohh-so-lucrative job in the investment banking, most of my friends and family thought I was going bonkers! Neither were they impressed with my idea to start a new career in Web Analytics, working for some small start-up based in Lewes (wait why exactly do you want to work in Loos?!?). I must say that I had my doubts as well - will I be able to adapt to a totally new working environment? Will I ever learn what all the cookies,\ \ Magdalena Pajak-15 Sept 2016 Bounce rate vs. Exit rate part one\ \ Many companies consider a high bounce rate an issue that needs to be addressed quickly. Others support a high bounce rate. The truth is that most people don’t understand what “bounce rate” really means.\ \ So what is a Bounce rate?\ \ According to Google:\ \ Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).\ \ A better definition would be:\ \ Bounce Ra\ \ Alex Cirstea-12 Sept 2016 GTM workspaces: how to manage multiple workspaces in Google Tag Manager \ \ Exciting news in the world of analytics! Recently, Google has launched a new feature called Workspaces for both GTM and GTM 360 users.\ \ The goal of this new feature is to solve workflow challenges for multi-user teams working within the same container.\ \ Workspaces allow you to make changes in a specific instance of GTM, while others can work in a separate instance of the same container. Basically, when a Workspace is created, a new Container Draft is separated from the latest GTM container versi\ \ Alex Cirstea-31 Aug 2016 Learn With Measurelab beta launch!\ \ Measurelab already offers some of the best in-person training around, with monthly courses on Google Tag Manager and Google Analytics in London and custom in-house training available on request, but w\ \ Adam Englebright-8 Jul 2016The Measurelab Year of Self Betterment\ \ As Measurelab, we have been running bi-monthly Google Analytics and Google Tag Manager training sessions up in London for nearly 18 months now. We like to keep the groups small enough (under 10) to be personable and really help each attendee out with their questions and unique requirements. Due to the success of these training events, we are now running them every month (see all the dates for GA Training&n\ \ Daniel Perry-Reed-27 May 2016Data Visualisation with Power BI\ \ Since the recent(ish) announcement of Google Data Studio 360 (Google's answer to Tableau), we wanted to see where Data Studio 360 will fit into the mix by trying to compare what little we currently know about it with other data visualisation tools that are already on the market.\ \ Fast forward a few weeks, and to cut a long story short, Microsoft Power BI \ \ Daniel Perry-Reed-6 May 2016[Core Reporting API v4\ \
“Core Reporting API update” doesn’t sound like the most exciting thing in the world, but trust me: it is. Well, maybe not the most exciting thing, but certainly getting on that way. So what’s new?
\\ \\* Metric Expressions Are you sick of having to do post-processing on metrics in a separate sheet before you pipe them to your presentation layer? Well, guess what – you can \\ \\ Adam Englebright-14 Apr 2016](/content/insights/blog/core-reporting-api-v4/index.html)[**Google Analytics 360 Suite: what it is & why it matters** \\ \\ So it's finally happened, Google has brought their enterprise-level analytics offerings together in one neat package: the Google Analytics 360 Suite! What they have done is re-branded Google Analytics Premium as Google Analytics 360 and Adometry as Google Attribution 360, and released 4 all new tools.\\ \\ What’s included in the suite:\\ \\ Google Audience Center 360 (beta)\\ \\ A data management platform (DMP) that helps understand and identify customers across channels, devices, campaigns, etc.\\ \\ Google\\ \\ Daniel Perry-Reed-15 Mar 2016](/content/insights/blog/google-analytics-360-suite/index.html)[**Cafe Analytique... 2**\\ \\ $Skandinaviska\_konstnärernas\_frukost\_i\_Café\_Ledoyen\_-\_Fernissningsdagen\_1886$ \\ \\ After the rousing success of the first Cafe Analytique back in November, we thought we'd have another one on Wednesday the 16th of March from 6pm, and immediately make the name redundant by h\\ \\ Adam Englebright-4 Mar 2016](/content/insights/blog/cafe-analytique-2/index.html)[**When GA isn’t enough: beyond Google Analytics & better analytics tools** \\ \\ My Measurefest talk\\ \\ After a few nerve-wracking weeks of preparation, I did my talk about Google Analytics, the API and R yesterday afternoon at Measurefest in Brighton. I must admit, the whole thing is a bit of a blur, but I've been assured by several people (not just my friends!) that it went well, so I'll take their word for it. I was even approached by people afterwards and asked questions! (and if you were one of those people: apologies, I didn't quite get back to normal for several hours, \\ \\ Adam Englebright-26 Nov 2015](/content/insights/blog/google-analytics-minus-google-analytics-my-measurefest-2015-talk/index.html)[**We are Google Tag Manager Certified!** \\ \\ Measurelab is officially Google Tag Manager certified\\ \\ We are proud to announce that, following a rigorous testing process, Google have approved Measurelab to be certified partners for Google Tag Manager – re-affirming our position as one of the UK’s top Google Analytics consultancies, specifically when it comes to using Google Tag Manager.\\ \\ Why this certification matters\\ \\ As well as demonstrable advanced technical skills with Google Tag Manager implementations, a pre-requisite of the certifica\\ \\ Mark Rochefort-10 Nov 2015](/content/insights/blog/we-are-google-tag-manager-certified/index.html)[**Google Tag Manager training course now available from Measurelab** \\ \\ Google Tag Manager training is now live\\ \\ Right, folks, it’s happening! Our new Google Tag Manager training workshops are now live and ready to be booked!\\ \\ Thank you! Thank you!\\ \\ It has taken a bit of thinking and planning but we’ve finally decided to go ahead with it and we’re pretty pleased with the end results.\\ \\ What the workshop covers\\ \\ We’ll take you from the very basics - what’s a tag management system and how it works - to the more techy stuff such as how to deploy different vendors and c\\ \\ Juan Barros-2 Oct 2015](/content/insights/blog/google-tag-manager-training-courses-measurelab-team-now-available/index.html)[**Top 5 GTMv2 Features**\\ \\ If you’re anything like me, you saw the GTM v2 update coming with an impending sense of dread. You thought “oh no, another interface that I’m going to have to get familiar with” or “oh no, a slightly different system that’ll have slightly different quirks and tics and I’ll have to spend months relearning how to use it properly, argh (╯°□°）╯︵ ┻━┻”. Back in June when everything got auto-updated, I sent an email to one of our clients apologising for the change. But guess what? As with pretty muc\\ \\ Adam Englebright-21 Jul 2015](/content/insights/video/top-5-gtmv2-features/index.html)[**fun with balance balls**\\ \\ \\ \\ Brightlocal, the company with whom we share an office, are very keen on balance balls. This has now spread to us, with Juan and Dara both abandoning their chairs for them (Mark and I both tried and decided against). Balance balls, though, are by nature quite bouncy. This leads to a lot of... the kind of thing in the vine above.\\ \\ Adam Englebright-9 Jul 2015](/content/insights/blog/fun-with-balance-balls/index.html)[**Extract conference highlights: key takeaways & insights**\\ \\ Heading to extract conference\\ \\ It was a bit miserable last Friday morning; the kind of day when you don’t want to get out of bed. Not only did I get up, I got up early, as bringing me from Brighton, downcast under slate-grey skies, to London, land of steel and glass, and in particular the dull purple glow of the trendy The Brewery’s rave-lit interior, was Extract, a conference by web data company import.io, billed as “data stories worth sharing”.\\ \\ First impressions of The Brewery\\ \\ The Br\\ \\ Adam Englebright-3 Jun 2015](/content/insights/blog/extract/index.html)[**Dara Fitzgerald: international analytics conference speaker** \\ \\ Dara at ADWorld experience\\ \\ Last week Dara was speaking at ADWorld Experience, in Bologna, about Enhanced Ecommerce in Google Analytics. On his return, Dara rather sheepishly let slip that he was awarded "Most Voted Speech" for the event. Well done, Dara!\\ \\ @measurelab @darafitzgerald demonstrating the wonders of enhanced ecommerce analytics #adwexp pic.twitter.com/NmwydFPqmV\\ \\ — Alan Coleman (@AlanCWolfgang) April 17, 2015\\ \\ If you would like to book the internationally acclaimed Dara Fitzgerald \\ \\ Steven Elliott-24 Apr 2015](/content/insights/blog/dara-fitzgerald-international-super-star/index.html)[**R for analytics beginners: part 4 – building graphs and analysing data** \\ \\ Earlier in this series we reviewed several R libraries for Google Analytics. Then we started using RGA. Next we pulled data from Google Analytics using RGA. What now? I’m reaching for my university notes, because we’re getting into proper R territory.\\ \\ Diving into graphs with R\\ \\ Let’s start with graphs! Who doesn’t love a good graph? It just so happens there’s a lovely R library called ggplot2 that does really excellent graphs of all shapes and sizes1. We’re probably best looking at a few speci\\ \\ Adam Englebright-19 Feb 2015](/content/insights/blog/r-analytics-beginners-guide-part-4/index.html)[**R For Analytics: A Beginner’s Guide, Part 3**\\ \\ IMPORTANT: THE PACKAGE HAS BEEN UPDATED BUT ADAM HASN'T HAD TIME TO UPDATE THIS YET! PROCEED AT YOUR PERIL!\\ \\ Last time, we had a look at how we could use RGA to pull in account details and suchlike. It’s not essential, but I’d suggest you go back and read through it, as it might make some of what we do next a little easier – and, of course, if you haven’t done so already, read the first piece too and follow the instructions enumerated therein to allow you to do, well, any of\\ \\ Adam Englebright-4 Feb 2015](/content/insights/blog/r-analytics-beginners-guide-part-3/index.html)[**R for analytics beginners: part 2 – authorizing GA access** \\ \\ In Part 1 of this series, I discussed R briefly and explained why it might be useful for people doing analytics work. I also introduced the libraries that allow you to interface R with Google Analytics. At this point, you should have R and RStudio installed on your computer, along with the RGA package. If you have not done this yet, please return to Part 1 and complete these steps first.\\ \\ Next, we need to authorise the package to access our GA data. You have to go to the Google Developers Consol\\ \\ Adam Englebright-29 Jan 2015](/content/insights/blog/r-analytics-beginners-guide-part-2/index.html)[**R for analytics beginners: part 1 – getting started** \\ \\ Two years ago, or thereabouts: I was introduced in my statistics lectures to a programming language and software environment called R. I took to it immediately, preferring it by far to the simpler software we’d used before, and also to the proprietary software (SAS, SPSS) we used in addition.\\ \\ Flash forward to:\\ \\ A couple of months ago, sitting in the audience for the talks at MeasureFest, and then we had what was, I think, by broad agreement, the best talk by Ela Osterberger, about using R with \\ \\ Adam Englebright-22 Jan 2015](/content/insights/blog/r-analytics-beginners-guide-part-1/index.html)[**Google Analytics training 2015 – master your analytics skills** \\ \\ Join our Google Analytics training\\ \\ If you have ever attended one of Dara's talks or workshops, you know the allure of his beard and Irish accent. Now you can spend a full day learning from Dara (aka “Data”, yes, that name’s courtesy of predictive text). Register now for one of our Google Analytics Training days in Covent Garden, London.\\ \\ Google Analytics training course dates - 2015 (until June)\\ \\ Description\\ Date\\ Time\\ Location\\ Price\\ Book online\\ \\ Standard Google Analytics Training Course\\ \\ Mark Rochefort-6 Jan 2015](/content/insights/blog/google-analytics-training-2015/index.html)[**GAIQ: How I prepared...and passed it!**\\ \\ It’s been exactly a month since I started to work at Measurelab, and so far it has been an amazing experience. Much of the industry jargon and tools are starting to sound familiar and I can make tea or coffee for almost anyone in the team without having to ask how they take it.\\ \\ In order to celebrate the fact that I had survived for a whole month, Mark suggested me to have a go at the Google Analytics Individual Qualification, (which I did..and passed!)\\ \\ For those of you that are not familia\\ \\ Juan Barros-2 Dec 2014](/content/insights/blog/gaiq-prepared-passed/index.html)[**Google Analytics health check: Part 2: third week guide** \\ \\ Continuing the GA health check\\ \\ Last week, I covered the first few steps of our Google Analytics Health Check, as one of the first, and most important steps when putting together a measurement plan. To recap a bit, the main aim of a Health Check is to ensure that we are collecting the right information, filtering out any undesired data, to allow us to create actionable reports for the stakeholders that, at the same time, help them to make informed business decisions.\\ \\ Checking goals and funnels\\ \\ Juan Barros-24 Nov 2014](/content/insights/blog/google-analytics-health-check-part-2-third-week-measurelab/index.html)[**Google Analytics health check – Part 1: second week guide** \\ \\ Diving into GA health checks\\ \\ Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things are starting to get interesting – not that last week was boring but this week I’ve been having a go at one of the most important parts of a piece of “initial discovery” for a client: A Google Analytics Health Check.\\ \\ Our approach to health checks\\ \\ In this document, which the team creates for every single one of our clients, we run a detailed audit of the\\ \\ Juan Barros-17 Nov 2014](/content/insights/blog/google-analytics-health-check-part-1-second-week-measurelab/index.html)[**Floods, Scroll Depth, Bonfire and lots of coffee: My first week at Measurelab**\\ \\
It’s been, without a doubt, an unusual first week. Upon arrival to the mind-blowing Old Candlemakers building in central Lewes, I walked into the office to see the team running up and down trying to clean up the mess: one of the roof windows was left open during the weekend and we ended up with a meeting room that looked more like a fish pond than a place to catch-up or meet clients. Fort\\ \\ Juan Barros-10 Nov 2014](/content/insights/blog/scroll-depth-floods-lots-coffee-first-week-measurelab/index.html)[**GTM’s new interface: public‑beta update, API & feature changes** \\ \\ Things move fast in the digital world. Even more so when the might of Google is behind a product. Even so, a complete overhaul of the Google Tag Manager interface is quite a leap - considering how accustomed we have become to seeing incremental changes in product development. This morning I was using Google Tag Manager as usual, this afternoon I noticed that an import/export feature had become available. That was great news in itself, as it opens up all sorts of possibilities - for example, link\\ \\ Mark Rochefort-15 Oct 2014](/content/insights/blog/google-tag-manager-overhaul-released-public-beta-new-interface-features-api/index.html)[**How to use the Google Analytics Embed API: guide & examples** \\ \\ When I started at Measurelab, way back in July, one of the items on my List Of Things To Do was to look into new and exciting ways of visualising data for clients. A few weeks ago I spent some time experimenting with\\ \\ dc.js\\ \\ but then, Mark and Dara went to MeasureCamp in London (I was going to go but I had other commitments) and came back bearing glad tidings of great joy for all analytics consultants, because unto Google, in the town of Mountain View, was born an API, and the angel Justin C\\ \\ Adam Englebright-1 Oct 2014](/content/insights/blog/google-analytics-embed-api/index.html)[**Enhanced Ecommerce & Data Import - \#BrightonSEO slides**\\ \\ On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as the Twitter feed that followed the talk.\\ \\ Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014 from darafitzgerald\\ \\ The advanced Google Analytics training course was an eye opener and really helpful! thanks @darafitzgerald #BrightonSEO\\ \\ — Man\\ \\ Dara Fitzgerald-15 Sept 2014](/content/insights/blog/enhanced-ecommerce-data-import-brightonseo-slides/index.html)[**Key universal analytics insights: lessons for a GA transition** \\ \\ The conference bit of BrightonSEO is happening tomorrow, and for those who aren't going along we thought it might be nice to post the little piece I wrote for the newspapers they're distributing at the conference this year. If you are going, look out for us and say hi, and make sure to come along to Dara's talk in the afternoon!\\ \\ When Universal Analytics came out of beta earlier this year, many were overwhelmed by the plethora of new features. Not a day goes by without a client asking us "how do\\ \\ Adam Englebright-11 Sept 2014](/content/insights/blog/better-living-universal-analytics/index.html)[**Measurelab has moved!**\\ \\ Last Friday afternoon, instead of the usual ~~slacking off~~ hard work right up to the end of the day, Measurelab (and our good friends at Brightlocal) were emptying cupboards and bookshelves, taking the legs off desks and disposing of never-watered plants, in preparation to load all the gear into cars and bus it down the road to the new office! Measurelab Manor has served well for the first year of so \\ \\ Adam Englebright-1 Sept 2014](/content/insights/blog/measurelab-moved/index.html)[**Adam's Analytics Adventure: Week 5**\\ \\
View from the castle, 1 month ago.
\\ \\ I started working for Measurelab a month ago today (has it really been that long?) and fortunately I'm still really enjoying myself. However, it's no longer the urgent exciteme\\ \\ Adam Englebright-1 Aug 2014](/content/insights/blog/adams-analytics-adventure-week-5/index.html)[**Adam's Analytics Adventure: Week 4**\\ \\
Went for a wander around Lewes itself over the weekend. The images aren't super-relevant, but they're quite nice. This on\\ \\ Adam Englebright-25 Jul 2014](/content/insights/blog/adams-analytics-adventure-week-4/index.html)[**Adam's Analytics Adventure: Week 3**\\ \\
New Laptop!
\\ \\ New laptop finally arrived!\\ \\ It’s so shiny!\\ \\ aaaaaaaaaahhhhhh\\ \\ ahem. Bit shorter than usual this week, as the time I’d usually use for blogging has been spent installing/configuring the laptop which just arrived. On top of that, it's been a busy week, but not one in which the majority of my activities lend themselves to interesting anecdotes – I spent Monday just looking at spreadsheets. Fun for me, but not very interesting for you to read about\\ \\ Adam Englebright-18 Jul 2014](/content/insights/blog/adams-analytics-adventure-week-3/index.html)[**Adam's Analytics Adventure: Week 2**\\ \\ Because of the way events transpired this week, I’m going to go through a few notable things rather than a day-by-day (because that would be boring) and give them all pithy-ish subheads, like I’m a newspaper columnist or something.\\ \\ Coffee habit\\ \\ Now that I work in a hip web 2.0 dotcom startup dealie, I clearly need to develop a coffee habit. I had my first cup from the office Nespresso machine (nary a burr grinder in sight - a disgrace) this afternoon – a purple pod marked ‘Arpegg\\ \\ Adam Englebright-11 Jul 2014](/content/insights/blog/adams-analytics-adventure-week-2/index.html)[**Adam's Analytics Adventure: Week 1**\\ \\
Day One
\\ \\ Upon alighting from the bus as I arrived for my first day of work, I found myself crossing the road next to a group with whom I immediately felt a degree of kinship – casually dressed (but not overly so), a scattering of black-plastic-rimmed glasses – the sort of people who, upon immediate visual inspection, you might peg as the employees of some kind of dotcom, web 2.0 startup. Such proved to be the case, in fact, as they all funneled into the shared office space where I w\\ \\ Adam Englebright-4 Jul 2014](/content/insights/blog/adams-analytics-adventure-week-1/index.html)[**How to set up Google Analytics Enhanced Ecommerce (5 easy steps)** \\ \\ If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to become available in Google Analytics accounts (N.B. - Universal web properties only) and thought “yes, I’ll have some of that”.\\ \\ The reports allow for much deeper analysis of shopping behaviour - to understand things like influence of product impressions on conversion - as well as providing much anticipated refund and voucher/ affiliate code support.\\ \\ In the spirit of catchy blog\\ \\ Mark Rochefort-30 Jun 2014](/content/insights/blog/migrating-analytics-enhanced-e-commerce-reports-5-easy-steps/index.html)[**Universal Analytics is out of Beta... So What Now? \#brightonseo talk slides**\\ \\ Yesterday, at BrightonSEO, Dara (our Analytics Director) gave a talk on the state of Universal Analytics now that it is out of beta. It was well received by all (see Twitter feed below). Here's the slides (on Slideshare) from the presentation in case you missed it or wanted to view them\\ \\ Mark Rochefort-25 Apr 2014](/content/insights/blog/universal-analytics-beta-now-brightonseo-talk-slides/index.html)[**Universal Analytics is out of Beta...BrightonSEO talk (coming up)**\\ \\ In line with the announcement on Wednesday that Universal Analytics is coming out of Beta, I changed my upcoming talk at BrightonSEO to focus entirely on this.\\ \\ When I spoke at events previously about Universal Analytics, there was still a lack of parity with Class\\ \\ Dara Fitzgerald-4 Apr 2014](/content/insights/blog/universal-analytics-beta-brightonseo-talk/index.html)[**Import your Cost Data to GA with our new (Free!) Uploader**\\ \\
Please note that this app is no longer relevant as Google have provided their own cost uploader tool!
\\ \\ GA has long since allowed you to import AdWords cost data with a few simple button clicks. However other cost data - Bing/Yahoo paid search activity, affiliate marketing, email, Facebook advertising, etc. - were not catered for until about 18 months ago when GA released the Cost Data Import tool in beta.\\ \\ This Cost Data Import tool, which feeds data into a new repor\\ \\ Dara Fitzgerald-4 Apr 2014](/content/insights/blog/import-cost-data-ga-new-free-uploader/index.html)[**\#brightonanalytics**\\ \\
We're kicking off #brightonanalytics again - Thurs 3rd April from 6.30pm in the Evening Star. Pass it on all you #measure types in #brighton\\ \\ — measurelab (@measurelab) March 25, 2014\\ \\ More at Brighton Analytics\\ \\ Mark Rochefort-25 Mar 2014](/content/insights/blog/brightonanalytics/index.html)[**Creating an effective Measurement Plan**\\ \\ When helping clients with their analytics implementations, we often run Measurement Planning workshops - bringing together stakeholders to better understand their measurement requirements. This video (part of the excellent Analytics Academy series) demonstrates a typical measurement planning and implementation process - closely aligned to the auto-event tracking for Google Tag Manager was a welcome piece of news for many of us keen to remove custom jQuery from within the container. But it quickly became apparent that, to make real use of the auto-event tracking feature, \\ \\ Mark Rochefort-25 Nov 2013](/content/insights/blog/useful-tags-macros-rules-google-analytics-event-tracking-google-tag-manager/index.html)[**Analytics planning: the heart of a truly measurable digital strategy** \\ \\ Google Analytics is free and that’s a wonderful thing. But it does mean people can often undervalue the reports and the benefits that a truly structured approach to analytics brings to a business.\\ \\ Sadly, more often than not, a developer or webmaster adds the default Google Analytics tracking code to a website and leaves it at that. Trawling through the reports to find any kind of insight is left up to an analyst or marketing executive – who, later, attempts to find some kind of meaning in this \\ \\ Mark Rochefort-21 Nov 2013](/content/insights/blog/analytics-planning-is-at-the-heart-of-a-truly-measurable-digital-strategy/index.html)[**Cart Abandonment Segments - GA Screencast**\\ \\ The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments feature. It was previously possible to segment based on visit data only, which made cross-session segmentation and analysis impossible by default.\\ \\ The new segment builder allows conditions and sequences to be defined based on both visit\\ \\ and\\ \\ user data. This takes segmentation in GA from being an underused and limited feature to being a swiss army knife for intelligent \\ \\ Dara Fitzgerald-14 Nov 2013](/content/insights/blog/ga-segment-builder-cart-abandonment-screencast/index.html)[**Migrate jQuery event listeners to GTM auto‑event listeners: a better way** \\ \\ Tag Containers are great. In a former life I was developer and I can really appreciate how much help they can be to people wanting to just add a "bit of code" to a website. But, as said former developer, I can also appreciate what a potential disaster it is to give the marketing guys the ability to add code to a website - outside of your carefully considered source control mechanisms and deployment routines. So - the recent announcement (there's quite a few on that link) from the team at Google \\ \\ Mark Rochefort-10 Oct 2013](/content/insights/blog/google-tag-manager-migrate-jquery-based-event-listeners-gtm-auto-event-listeners/index.html)[**GA Summit 2013: Key Google Analytics updates & insights** \\ \\ The theme of this years summit is a focus on helping customers in three areas: Access, Empower, Act. The slide above was shown by the GA team to summarise the 3 part theme.\\ \\ Babak Pahlavan (Director of Product Management, Google Analytics) let the crowd know that GA have made 70+ releases in 2013 so far, which makes sense on reflection given how busy the year has been. This has included major updates such as the global roll out of Universal Analytics, the introduction of the Attribution Modellin\\ \\ Dara Fitzgerald-2 Oct 2013](/content/insights/blog/ga-steams-ahead-updates-gasummit-2013/index.html)

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Day One